New Beginnings, New Feeds, and a Dash of Island Charm
So, when the brand-new UHI North, West, and Hebrides team reached out to us, they had a pretty tall order: make a merged college’s digital presence feel like one, cohesive voice – something that would feel right at home in the remote yet vibrant communities of the Highlands and Islands.
And let’s just say, we were all in. After all, how often do you get to help shape the online vibe of a rural, island-based college network?
We started by diving deep into their online world. And when I say deep, I mean deep. There were 103 social media accounts (yes, you read that right!), some of which hadn’t been touched in a while. Our first task? Give those accounts a proper audit and figure out how to unify them into one shining digital identity that could celebrate UHI NWH’s cultural roots while engaging a modern, social-savvy audience.
The fun part was bringing the UHI NWH team along for the ride. Through a couple of hands-on workshops, we worked on transforming their digital approach to something fresh, authentic, and, well, very UHI NWH. We showed them how to let their stories shine – especially on Facebook Reels, where there’s so much potential to capture the character of the Highlands and Islands. We even set up weekly check-ins to chat through the progress and adjust our approach as needed (you can’t go wrong with a weekly catch-up, right?).
Boy did it pay off. Here’s what we ended up with:
As UHI North, West, and Hebrides keeps building its digital presence, we’re so excited to see how they keep connecting with their communities, sharing their stories, and engaging a world that’s just as unique as they are. Because let’s be honest, what could be better than helping a college with the heart of the Highlands bring its spirit to life online?
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