At Forumm, we’ve helped organisations run everything from intimate workshops to large conferences with hundreds of attendees. And we’ve noticed something important: most events don’t fail on the day… they fail in the build-up. Empty seats, last-minute drop-offs, or disengaged audiences usually come down to the small details of how you invite, register, and keep people engaged before the doors even open.
The first invite sets the tone. If it’s vague, people won’t click through. Subject lines often miss the real value, or the copy assumes readers will already know why the event matters.
What to do instead:
Getting someone to click through is hard work, don’t lose them with clunky registration pages or missing details.
What to do instead:
Forumm’s attendee management add-on helps streamline this process, making sure registration is smooth and attendees get exactly what they need without friction.
One big launch email with every speaker and every detail kills momentum. After that, you’ve got nothing new to say.
What to do instead:
A plain registration page with no visuals makes an event feel forgettable. Your event should have a recognisable look across emails, social, and landing pages.
What to do instead:
At Forumm, we connect organisers with trusted designers who create event identities that carry through from the registration page to social media campaigns.
Many organisers send one invite and then go silent until the day of the event. Attendees forget, diaries fill up, and no-shows rise.
What to do instead:
Our marketing add-on takes this pressure off by planning and sending these comms for you, so you can focus on the event itself.
Free events sound attractive, but they come with one major drawback: no-shows. Industry data (and our own experience) shows that 30–40% of free registrations don’t turn up.
What to do instead:
Successful events are built in the details: from the invite email to the last reminder. Get those right, and you’ll arrive on event day with an audience that’s informed, excited, and ready to connect.
And if you’d rather not juggle all of this yourself, Forumm can help. Through our marketing and attendee management add-ons, we’ll support you in the build-up so your event has the best chance of success. Or, if you want the entire pressure of organising taken off your shoulders, we can connect you with one of our recommended professional organisers who do this day in, day out.
